{"id":1196,"date":"2023-10-05T12:22:06","date_gmt":"2023-10-05T03:22:06","guid":{"rendered":"https:\/\/bitwallet.com\/?post_type=glossary&#038;p=1196"},"modified":"2024-02-14T17:59:30","modified_gmt":"2024-02-14T08:59:30","slug":"double-card","status":"publish","type":"glossary","link":"https:\/\/bitwallet.com\/en\/support\/glossary\/double-card\/","title":{"rendered":"double card"},"content":{"rendered":"\n<dl>\n<dt>how to read<\/dt>\n<dd>How to read in Japanese: double card<\/dd>\n<dt>synonyms<\/dt>\n<dd><\/dd>\n<dt>antonym<\/dt>\n<dd><\/dd>\n<\/dl>\n\n\n\n<p>A double card is a type of credit card issued in partnership between a credit card company and a retailer such as a supermarket, and is also called a co-branded card. The issued double card can be used not only at the affiliated stores, but also at any card participating stores nationwide.<\/p>\n\n\n\n<p>The main purpose of issuing a double card is a marketing strategy. Both the card company and its partners grant their respective enhanced services and benefits on one card, thus providing a double benefit to the member.<\/p>\n\n\n\n<p>For the card companies and their partners, the advantages are that they can promote customer acquisition and retention with attractive services, as well as analyze customer attributes by accumulating data.<\/p>\n\n\n\n<p>For this reason, many of the double card partners are distribution companies, hotels, railroads, airlines, and other companies that serve a large number of customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A double card is a type of credit card issued in partnership between a credit card company and a retailer such as a supermarket, and is also called a co-branded card. The issued double card can be used not only at the affiliated stores, but also at any card participating stores nationwide.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"genre":[66],"initial":[119],"initial-ja":[260],"class_list":["post-1196","glossary","type-glossary","status-publish","hentry","genre-genre02","initial-ini-d","initial-ja-ini-ja-ta"],"_links":{"self":[{"href":"https:\/\/bitwallet.com\/en\/wp-json\/wp\/v2\/glossary\/1196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitwallet.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/bitwallet.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":3,"href":"https:\/\/bitwallet.com\/en\/wp-json\/wp\/v2\/glossary\/1196\/revisions"}],"predecessor-version":[{"id":3636,"href":"https:\/\/bitwallet.com\/en\/wp-json\/wp\/v2\/glossary\/1196\/revisions\/3636"}],"wp:attachment":[{"href":"https:\/\/bitwallet.com\/en\/wp-json\/wp\/v2\/media?parent=1196"}],"wp:term":[{"taxonomy":"genre","embeddable":true,"href":"https:\/\/bitwallet.com\/en\/wp-json\/wp\/v2\/genre?post=1196"},{"taxonomy":"initial","embeddable":true,"href":"https:\/\/bitwallet.com\/en\/wp-json\/wp\/v2\/initial?post=1196"},{"taxonomy":"initial-ja","embeddable":true,"href":"https:\/\/bitwallet.com\/en\/wp-json\/wp\/v2\/initial-ja?post=1196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}